Environmental Advocacy & Public Trust Specialist
Jack Jardine
Strategic communications for environmental advocacy, public trust, and behavioural change


SEET
Safe & Equitable Environmental Transition
A platform for making climate policy work in the real world
SEET is an independent communications and analysis initiative focused on how environmental and climate policy is delivered in practice.
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It exists to document, test, and improve how organisations, public bodies, and civil society communicate around environmental transition, public trust, and behavioural change.
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The work brings together policy, public communication, and lived experience to support climate action that is credible, accountable, and socially grounded.
SEET is led by Jack Jardine.

What this work focuses on
SEET operates at the point where policy, organisations, and people meet.
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In practice this includes:
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Climate and energy communication
Supporting how climate and energy policy is explained, understood, and implemented inside organisations and in public debate.
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Public trust and opinion
Working with how credibility, legitimacy, and consent are built around environmental decisions.
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Risk, crisis, and change communication
Addressing how institutions handle controversy, uncertainty, and transition without losing public confidence.
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Organisations and civil society
Supporting NGOs, community groups, and institutions in navigating environmental responsibility and accountability.
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Environmental transition is not failing because of a lack of targets or ambition.
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It fails when communication, trust, and institutional behaviour do not keep up with policy.
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SEET exists because:
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Public expectations of transparency and accountability are rising
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Climate and energy decisions increasingly trigger political and social conflict
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Organisations need to communicate environmental change in ways people actually accept and understand
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Trust has become a critical part of delivering sustainability, not just reporting it
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SEET focuses on the space between policy and people, where most environmental outcomes are decided
Why SEET exists

How this work is used
SEET functions as a working platform for:
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Ongoing analysis of climate and environmental communication
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Public-facing projects and collaborations
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Support to organisations and civil society
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A growing body of documented, real-world practice
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All activity, projects, and outputs are recorded and published as part of the work.